You’re unlikely to have to do a prime-time Newsnight or Despatches interview, but all TV appearances, including those on regional news programmes or 24-hour news channels, have their own demands, primarily because these interviews are incredibly short – perhaps just 30 seconds.
The shorter the interview, the more you need to prepare. The good interviewees make this very tough challenge look effortless and simple.
We use state-of-the-art broadcast studios to give a true sense of what to expect, so if you ever have to do it for real, perhaps a “live link” on Breakfast TV, or a recorded piece for the lunchtime news, then the sights, sounds and distractions will seem that much more familiar.
Alternatively, we can conduct all our training at your location for convenience.