Media training companies are not all the same, just as we recognise all our clients are different.
Unlike many training companies, we offer:
the chance to do a press interview scenario, which is written up into a printed article during the training day for you to take away
access to top broadcast studios and training rooms
training from national broadcast and print journalists
trainers who are used to working with international delegates, who might speak many different languages
trainers who can diplomatically handle in-house groups with delegates at different management levels.
always send you a pre-course questionnaire, so your course is tailored to your needs
provide a digital copy of your broadcast interviews and give you written feedback on how you performed, with tips and suggestions
offer on-going support.
what makes news (it’s not always what you might think)
how to prepare for different publications, from daily newspapers to trade journals
how to take control of the interview
how to handle tricky questions
what “off the record” really means
whether you should ever say “no comment”
what to do if a journalist mis-quotes you.
the right body language
how to cope with different types of press and broadcast interviews
the different demands of live/recorded interviews.
AB Business Training
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