Crisis Media Training

There’s nothing the media like more than a crisis. Reporters cover them every day, but for you it’s likely to be completely unexpected and definitely unwanted.

But the good news is there’s a lot you can do to prepare and it’s even possible to come through a crisis with an enhanced reputation.

In a risk-free environment we’ll take you through a series of very realistic role-play exercises – in “real-time” if you choose – to show you how to handle anything from the “media scrum,” to a major press conference, to a barrage of phone calls from journalists, who will all tell you they need a response….and they need it “now!”

Depending on your budget, this can include using top TV and radio studios, as well as broadcast crews, to give a real insight into how an unfolding crisis might feel.

You’ll learn:

to assess the crises your organisation might face

what preparation key staff can undertake well in advance

who should be in the crisis management team

how to create credible key messages and holding statements

what can turn a drama into an opportunity

which businesses and organisations have got it right…and wrong!

how to conduct a post-crisis assessment.

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