The Blog

How to get on the front hoof and use the media to boost your business in tough times

WHEN the pandemic looks set to bring your business near to disaster, you might think appearing in front of the media is the last place you’d want to be. But making your plight very public can bring huge benefits – it might even save your company or organisation, if it means the
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Charity begins…….. with the media

The temptation for hard-hit charities – especially for those supplying an essential service during lockdown and therefore unable to furlough staff – might be to just cling on and try to ride out this pandemic storm.  After all, we’re constantly being told, “It will pass”.
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Top tips for a zoom interview: follow the media training “science”

                      About a month ago I wrote a piece on how not to broadcast using Zoom-style platforms, after watching a disappointing  debut by “Independent SAGE” – a group of scientists who have formed a shadow version
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Tackling the epidemic of nonsense interview phrases

The Coronavirus pandemic has been responsible for so many changes to our lives and although it might not be one of the most serious changes, surely one of the most annoying is the fresh mangling of the English language by spokespeople during media interviews. The horror of seeing thei
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3 easy ways to spoil a media interview

In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill
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Make viewers focus on your words, not your wardrobe

Have you ever watched the weather forecast on TV and realised the only thing you’ve clocked by the end is the presenter’s tie or dress? You don’t have a clue whether you’re in for sunshine or storms, but you know purple is just not their colour…. The same
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Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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What ALL businesses can learn from how others used the media after the cyber attack…

What I’m about to write might be met with cynicism in some boardrooms, but bear with me. There’s been one clear lesson the global cyber attack has highlighted and it’s not about constantly updating software or backing up files. No, it’s that the companies and organisations that invest
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