The Blog

How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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What ALL businesses can learn from how others used the media after the cyber attack…

What I’m about to write might be met with cynicism in some boardrooms, but bear with me. There’s been one clear lesson the global cyber attack has highlighted and it’s not about constantly updating software or backing up files. No, it’s that the companies and organisations that invest
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I do not need media training because:…

– I know the subject inside out. Well, it’s precisely because you do have so much knowledge on the subject that you should have media training. When a rather unexpected question is posed in an interview that could be as short as a 30-second soundbite, you’ll struggle to distil t
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How to boost your business with a brilliant press release

We recently ran a workshop to show businesses and organisations one of the best and simplest ways to raise their profiles through the media – create a press release. Why? Well, in a world of 140-character tweets, “likes” and “follows”, the press release remains a brilliant way t
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Hold the front page: don’t cock up a TV drama mock-up

Medical dramas and crime series often feature doctors or scientists in the credits – a nod to their help in ensuring that what’s been portrayed by actors has been as realistic as possible, whether the characters have been carrying out an operation or looking at a fragment of bon
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Ready for a dish of jangling jargon served on a mumbo-jumbo mash-up?…

We’ve just enjoyed reading “Lucy Kellaway’s jargon awards: corporate guff scales new heights” and feel as passionate as she does about the mangling of the English language. Our Twitter “gift’ in the run-up to Christmas was our “12 Days Of Jargon” – we peeped behind the proverbia
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THINK LIKE A JOURNALIST IF YOU WANT A JOURNALIST TO WRITE ABOUT YOUR BUSINESS

In tough times, when budgets are limited, press releases are a particularly good way to interest the media in a business’s news. After all, if a release leads to an article in a newspaper or magazine, unlike advertising, that coverage is free and arguably more powerful. But if writing
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Our Advent gift (of the gab): media interview top tips

Since the start of December, we’ve been giving a daily media training top tip on Twitter. To mark the mid-point of our Advent countdown, we’ve wrapped up the first 12 here: 1. Before a TV interview, have someone check your appearance e.g. for chocolate marks from that Adve
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Think media training CANNOT benefit YOUR business? Ask yourself our 10 questions and think again…

It’s tempting, if you’re a small or medium-sized business to think two things when you hear the words “media training”: it’s all about spin   it’s only for the “big players” who appear on the national news. Both assumptions are wrong. That’s because every media interv
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