The Blog

3 easy ways to spoil a media interview

In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill
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Make viewers focus on your words, not your wardrobe

Have you ever watched the weather forecast on TV and realised the only thing you’ve clocked by the end is the presenter’s tie or dress? You don’t have a clue whether you’re in for sunshine or storms, but you know purple is just not their colour…. The same
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Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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What ALL businesses can learn from how others used the media after the cyber attack…

What I’m about to write might be met with cynicism in some boardrooms, but bear with me. There’s been one clear lesson the global cyber attack has highlighted and it’s not about constantly updating software or backing up files. No, it’s that the companies and organisations that invest
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I do not need media training because:…

– I know the subject inside out. Well, it’s precisely because you do have so much knowledge on the subject that you should have media training. When a rather unexpected question is posed in an interview that could be as short as a 30-second soundbite, you’ll struggle to distil t
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How to boost your business with a brilliant press release

We recently ran a workshop to show businesses and organisations one of the best and simplest ways to raise their profiles through the media – create a press release. Why? Well, in a world of 140-character tweets, “likes” and “follows”, the press release remains a brilliant way t
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Hold the front page: don’t cock up a TV drama mock-up

Medical dramas and crime series often feature doctors or scientists in the credits – a nod to their help in ensuring that what’s been portrayed by actors has been as realistic as possible, whether the characters have been carrying out an operation or looking at a fragment of bon
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Ready for a dish of jangling jargon served on a mumbo-jumbo mash-up?…

We’ve just enjoyed reading “Lucy Kellaway’s jargon awards: corporate guff scales new heights” and feel as passionate as she does about the mangling of the English language. Our Twitter “gift’ in the run-up to Christmas was our “12 Days Of Jargon” – we peeped behind the proverbia
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