3 easy ways to spoil a media interview

In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill
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Make viewers focus on your words, not your wardrobe

Have you ever watched the weather forecast on TV and realised the only thing you’ve clocked by the end is the presenter’s tie or dress? You don’t have a clue whether you’re in for sunshine or storms, but you know purple is just not their colour…. The same
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Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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What to do when the boss refuses to have media training…

If you’re a corporate communications director or an agency PR executive, it can sometimes be a real challenge to persuade your Board members (or your client’s “top team”) to have media training. “Media training? Why do we need media training? Only last week we presented our new strate
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