Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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How to boost your business with a brilliant press release

We recently ran a workshop to show businesses and organisations one of the best and simplest ways to raise their profiles through the media – create a press release. Why? Well, in a world of 140-character tweets, “likes” and “follows”, the press release remains a brilliant way t
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THINK LIKE A JOURNALIST IF YOU WANT A JOURNALIST TO WRITE ABOUT YOUR BUSINESS

In tough times, when budgets are limited, press releases are a particularly good way to interest the media in a business’s news. After all, if a release leads to an article in a newspaper or magazine, unlike advertising, that coverage is free and arguably more powerful. But if writing
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How specific training for print interviews can help you avoid a Leadsom-style slip

  The Andrea Leadsom “motherhood” debacle has provided not just a painful and costly lesson for the now former Tory leadership contender, there’s an essential lesson here for anyone preparing to be interviewed: make sure any media training you have specifically prepares you
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Post-Wembley Debate: final tips to help both teams win votes

After months of campaigning, both sides in the EU referendum campaign still seem to be making basic communication errors, if the BBC’s Great Debate at Wembley last night is anything to go by. Time is running out, but here are some quick tips for them – and other communicat
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What to do when the boss refuses to have media training…

If you’re a corporate communications director or an agency PR executive, it can sometimes be a real challenge to persuade your Board members (or your client’s “top team”) to have media training. “Media training? Why do we need media training? Only last week we presented our new strate
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