How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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How to give yourself a sporting chance in a print interview

Tour de France star and Olympic silver medallist Mark Cavendish made a great comment yesterday on the BBC’s Today programme that should be noted by anyone who does media interviews. When he was asked about how he’d not made the Rio 2016 pursuit team and subsequent suggestions th
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How specific training for print interviews can help you avoid a Leadsom-style slip

  The Andrea Leadsom “motherhood” debacle has provided not just a painful and costly lesson for the now former Tory leadership contender, there’s an essential lesson here for anyone preparing to be interviewed: make sure any media training you have specifically prepares you
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Media interview looming? Hold the front page, you need to think like a journalist!

You know that saying about “making a drama out of a crisis”? Well, there’s a lesson in some TV dramas about how to handle a crisis…or any media interview for that matter. Medical dramas and crime series often feature doctors or scientists in the credits –
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