3 easy ways to spoil a media interview

In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill
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Make viewers focus on your words, not your wardrobe

Have you ever watched the weather forecast on TV and realised the only thing you’ve clocked by the end is the presenter’s tie or dress? You don’t have a clue whether you’re in for sunshine or storms, but you know purple is just not their colour…. The same
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How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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How to boost your business with a brilliant press release

We recently ran a workshop to show businesses and organisations one of the best and simplest ways to raise their profiles through the media – create a press release. Why? Well, in a world of 140-character tweets, “likes” and “follows”, the press release remains a brilliant way t
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Hold the front page: don’t cock up a TV drama mock-up

Medical dramas and crime series often feature doctors or scientists in the credits – a nod to their help in ensuring that what’s been portrayed by actors has been as realistic as possible, whether the characters have been carrying out an operation or looking at a fragment of bon
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How to give yourself a sporting chance in a print interview

Tour de France star and Olympic silver medallist Mark Cavendish made a great comment yesterday on the BBC’s Today programme that should be noted by anyone who does media interviews. When he was asked about how he’d not made the Rio 2016 pursuit team and subsequent suggestions th
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