3 easy ways to spoil a media interview

In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill
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Make viewers focus on your words, not your wardrobe

Have you ever watched the weather forecast on TV and realised the only thing you’ve clocked by the end is the presenter’s tie or dress? You don’t have a clue whether you’re in for sunshine or storms, but you know purple is just not their colour…. The same
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Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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How to boost your business with a brilliant press release

We recently ran a workshop to show businesses and organisations one of the best and simplest ways to raise their profiles through the media – create a press release. Why? Well, in a world of 140-character tweets, “likes” and “follows”, the press release remains a brilliant way t
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Hold the front page: don’t cock up a TV drama mock-up

Medical dramas and crime series often feature doctors or scientists in the credits – a nod to their help in ensuring that what’s been portrayed by actors has been as realistic as possible, whether the characters have been carrying out an operation or looking at a fragment of bon
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THINK LIKE A JOURNALIST IF YOU WANT A JOURNALIST TO WRITE ABOUT YOUR BUSINESS

In tough times, when budgets are limited, press releases are a particularly good way to interest the media in a business’s news. After all, if a release leads to an article in a newspaper or magazine, unlike advertising, that coverage is free and arguably more powerful. But if writing
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How to give yourself a sporting chance in a print interview

Tour de France star and Olympic silver medallist Mark Cavendish made a great comment yesterday on the BBC’s Today programme that should be noted by anyone who does media interviews. When he was asked about how he’d not made the Rio 2016 pursuit team and subsequent suggestions th
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How specific training for print interviews can help you avoid a Leadsom-style slip

  The Andrea Leadsom “motherhood” debacle has provided not just a painful and costly lesson for the now former Tory leadership contender, there’s an essential lesson here for anyone preparing to be interviewed: make sure any media training you have specifically prepares you
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Post-Wembley Debate: final tips to help both teams win votes

After months of campaigning, both sides in the EU referendum campaign still seem to be making basic communication errors, if the BBC’s Great Debate at Wembley last night is anything to go by. Time is running out, but here are some quick tips for them – and other communicat
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