Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
Read More

How specific training for print interviews can help you avoid a Leadsom-style slip

  The Andrea Leadsom “motherhood” debacle has provided not just a painful and costly lesson for the now former Tory leadership contender, there’s an essential lesson here for anyone preparing to be interviewed: make sure any media training you have specifically prepares you
Read More

What to do when the boss refuses to have media training…

If you’re a corporate communications director or an agency PR executive, it can sometimes be a real challenge to persuade your Board members (or your client’s “top team”) to have media training. “Media training? Why do we need media training? Only last week we presented our new strate
Read More