Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How specific training for print interviews can help you avoid a Leadsom-style slip

  The Andrea Leadsom “motherhood” debacle has provided not just a painful and costly lesson for the now former Tory leadership contender, there’s an essential lesson here for anyone preparing to be interviewed: make sure any media training you have specifically prepares you
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The bottom line on avoiding digital damage to your reputation

It seems no-one ever told Germany’s football coach Joachim Löw that to get filmed doing something unpleasant (like picking your nose) once may be regarded as a misfortune, but to be caught again (scratching your nether regions and then apparently sniffing your hand), is, well, to put
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