3 easy ways to spoil a media interview

In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill
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Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How to boost your business with a brilliant press release

We recently ran a workshop to show businesses and organisations one of the best and simplest ways to raise their profiles through the media – create a press release. Why? Well, in a world of 140-character tweets, “likes” and “follows”, the press release remains a brilliant way t
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Hold the front page: don’t cock up a TV drama mock-up

Medical dramas and crime series often feature doctors or scientists in the credits – a nod to their help in ensuring that what’s been portrayed by actors has been as realistic as possible, whether the characters have been carrying out an operation or looking at a fragment of bon
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THINK LIKE A JOURNALIST IF YOU WANT A JOURNALIST TO WRITE ABOUT YOUR BUSINESS

In tough times, when budgets are limited, press releases are a particularly good way to interest the media in a business’s news. After all, if a release leads to an article in a newspaper or magazine, unlike advertising, that coverage is free and arguably more powerful. But if writing
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Post-Wembley Debate: final tips to help both teams win votes

After months of campaigning, both sides in the EU referendum campaign still seem to be making basic communication errors, if the BBC’s Great Debate at Wembley last night is anything to go by. Time is running out, but here are some quick tips for them – and other communicat
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