Three phrases you should NOT say in a media interview….

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat
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How do you choose the right media trainer?

WHEN Prime Minister Theresa May was interviewed recently on television, there seemed to be clear signs of specific media training. We would also say it seemed the wrong sort. Afterall, when your interview is lampooned on the BBC’s satirical show Have I Got News For You (6’26), you kno
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What to do when the boss refuses to have media training…

If you’re a corporate communications director or an agency PR executive, it can sometimes be a real challenge to persuade your Board members (or your client’s “top team”) to have media training. “Media training? Why do we need media training? Only last week we presented our new strate
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