Press Interview Training
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PRACTICAL - REALISTIC - INVALUABLE

We all know you don’t get a second chance to make a first impression. Reputations that have taken years to build can be destroyed by just one slip. Some of the world’s biggest companies have discovered this to their cost. So understanding how to handle the media or a conference audience, whether you have good news to impart, or are in the middle of a crisis, is not just a sound investment, it’s essential. Rarely does such skill come naturally. But our training can make you look “a natural”.

DISCOVER HOW TO BE AN EXPERT AT HANDLING THE MEDIA - FROM A MEDIA EXPERT

Our practical media training courses and communications workshops are run by hugely experienced journalists, who will give your spokespeople the skills and belief to cope with news reporters, radio journalists, TV presenters or an audience at a conference.


LEARN FROM JOURNALISTS WHO HAVE BEEN AT THE HEART OF MAJOR NEWS STORIES

As highly experienced journalists, we've worked on some of the biggest news stories around the world. We’ve interviewed prime ministers, presidents, Olympic athletes and CEOs of multinational businesses. We don’t believe in “talking the talk” without having “walked the walk”.

AB Business Training is run by Ann Bird, who heads a team of skilled trainers.team-leader-8a

Having spent many years as a journalist working for most of the UK’s national newspapers, Ann has been a media trainer for 15 years, coaching delegates from Europe to Asia.

Ann was the Health Editor on the Daily Express, before being promoted to Executive Features Editor, overseeing six sections of the Daily and Sunday Express.

As a journalist, she has travelled from Azerbaijan to Yemen and has interviewed politicians, Olympic athletes, chief executives and film stars.


FUN COURSES, HAPPY CLIENTS

We’ve trained national and international clients in many different sectors, including: finance, pharmaceuticals, biotechnology, retail, travel, government departments and charities.